Jurnal Ekonomi Syariah Imelda (JESYI)

STRATEGI HUBUNGAN MASYARAKAT (HUMAS) DALAM MENINGKATKAN CITRA PUBLIK LEMBAGA PENDIDIKAN PADA MASA PANDEMIC COVID-19

Agry Erickman Putra — 2025-05-17

The outbreak of Covid-19 in 2019 hit almost all parts of the world. This condition has various negative impacts on human life, both in the political, economic and educational sectors in particular, experiencing a huge impact. Based on these problems, it does not mean that educational institutions are discouraged from improving the public image of educational institutions. This study was conducted with the aim of determining the strategy of Public Relations in improving the public image of educational institutions during the Covid-19 pandemic. The research method used in this study uses a literature study approach which is a data collection technique by conducting a review study of literature studies, books and reports related to the problems to be solved. Based on the results of the study, it was found that Public Relations can use several strategies to improve the public image of educational institutions during the Covid-19 pandemic, namely by

STRATEGI MARKETING PUBLIC RELATIONS RUMAH IDE COFFEE DALAM MENINGKATKAN JUMLAH PELANGGAN

Diana Efendi — 2025-05-17

Rumah Ide Coffee is a company engaged in the food and beverage sector. The main product of Rumah Ide Coffee is Signature Drink. The researcher raised the Public Relations Marketing strategy of Rumah Ide Coffee Bilal Medan Timur to increase the number of customers. Public Relations Marketing is an important aspect in increasing the number of customers, because customers are the foundation of the business that keeps the business going, so that success in creating focus in the minds of customers to buy products at Rumah Ide Coffee. This study aims to reveal the public relations marketing strategy of Rumah Ide Coffee to increase the number of customers. The formulation of the problem in this study is what strategy is used by Rumah Ide Coffee to increase the number of its customers? This study uses the Three Ways Strategies theory from Thomas L. Harris. The subject of this study is Public Relations Marketing consisting of key informants and informants while the object of this study is the public relations marketing strategy used by Rumah Ide Coffee. Data were collected through non-participant observation, semi-structured interviews, literature studies and documentation from the research object. The results of this descriptive qualitative study are that Rumah Ide Coffee uses a public relations marketing strategy that focuses on the marketing division, namely the three way strategy. This strategy has been proven to be able to increase the number of customers, namely the push, pull, and pass strategies. The push strategy is carried out by participating in trade exhibitions and publications. The pull strategy is carried out by organizing several events such as; live music, product placement, website, and publication through social media. The pass strategy is carried out by providing donations.

PENTINGNYA MANAJEMEN HUMAS DAN LAYANAN PUBLIK DALAM MEMBANGUN MUTU PENDIDIKAN DI SEKOLAH

Dilvi Oktasari — 2025-05-17

This study aims to analyze the strategic role of public relations management and public services in improving the quality of education in schools. The research method used is library research. Through this approach, researchers conduct searches and analyzes of relevant library sources related to the research topic. Effective public relations management can strengthen school relationships with stakeholders and improve understanding of educational goals, policies, and programs. In addition, this study also examines the role of public services in providing quality services to the school community. The results of this study provide a more comprehensive understanding of the importance of effective public relations management and public services in improving the quality of education, as well as providing practical recommendations for practitioners and decision makers in the field of education to improve existing policies and practices.

Ketaatan Pelaku UMKM Dalam Menerapkan Prinsip-Prinsip Syariah Di Rumah Ide Coffee

Achmad Zulfikar Siregar — 2025-05-17

Sharia principles are the basis or foundation of agreements according to the provisions applicable in Islamic business carried out by business people together with consumers in carrying out business activities referred to in the rules of sharia. This study aims to determine how the application of sharia principles is carried out by MSME actors at Rumah Ide Coffee. The research method used is descriptive qualitative. The location of this research was carried out at Rumah Ide Coffee, Medan City. The time of this research was carried out from May to August 2024. The number of informants in this study was 4 people, namely cashiers, waiters, baristas, and chefs. Research data were collected through in-depth interviews with informants and analyzed thematically. The results of the study consist of 4 (four) themes, namely: (1) Products, (2) Services, (3) Marketing, and (4) What obstacles are experienced. The conclusion of this study is the application of sharia principles carried out at Rumah Ide Coffee, namely: The principle of justice, The principle of ihsan (doing good), The principle of al-mas'uliyah (responsibility), The principle of al-kifayah (helping each other), The principle of balance, The principle of honesty and truth. Although there are obstacles faced, namely awareness and discipline about work policies are still lacking

KONSEP RIBA DALAM PEREKONOMIAN ISLAM

Komala Dewi Dewi — 2025-05-17

This article describes the problem of usury from a legal perspective and its interpretation as well as bank interest from a review of Islamic law and analyzes its impact on the economy, both those raised by Islamic law experts, mufassirin and Muslim economists. The prohibition of usury in Islam is expressly stated in both the Qur'an and the Hadith which were revealed gradually. The prohibition of riba (usurios) in Islam is based on moral and humanitarian considerations because the essence of the prohibition of usury is the elimination of all forms of economic practices that give rise to tyranny and injustice. And the impact of interest on the economy will hamper economic growth. The method of writing this article is based on literature review by conducting an in-depth review of books, commentaries and writings on bank interest, usury and related matters. The purpose of this paper is to find out the interpretation of usury and the opinions of scholars regarding bank interest law and to analyze the negative impact that the interest system has on the economy.