Business Marketing Strategies In The Digital Era (Literature Analysis)
Abstract
Digitalization provides convenience and efficiency in human life. It cannot be separated from the fact that the business world is moving from conventional methods to digital. Businesses that have adopted digital in their marketing aspects have made their businesses experience changes or adaptations. The method in this article uses library research, namely a method of collecting data by understanding and studying theories from various literature related to marketing and implementing digital marketing strategies. Based on the description of marketing strategies in the digital era, it can be concluded that it is important for businesses to implement marketing digitalization in their business to increase profits and long-term business sustainability.
References
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