Perancangan Sistem Informasi Pemasaran Untuk Meningkatkan Penjualan Pada Catering Koki Batak Berbasis Web

Abstract

The development of information technology has brought significant changes to various sectors, including business and services. The use of technology is key to improving the efficiency and effectiveness of marketing activities, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. Catering Koki Batak Medan, as one of the MSMEs in the catering sector, still faces obstacles in promotion and order management because the system used is still manual and limited to social media. Based on these problems, this study aims to design a web-based marketing information system that can assist in managing promotions, orders, and sales reporting digitally and in a structured manner. The research method used is a qualitative method with data collection techniques through observation, interviews, and documentation. The system was developed using the Waterfall System Development Life Cycle (SDLC) approach with the PHP programming language and MySQL database. The results of the study indicate that the web-based marketing information system can simplify the promotion process, expand customer reach, and improve transaction recording efficiency. This system also allows for automatic management of customer data and sales reports, thus helping to make more appropriate marketing decisions. The conclusion of this study is that the implementation of a web-based marketing information system can improve the effectiveness of promotions and sales at Catering Koki Batak Medan. The next suggestion for developers is to add online payment features and integration with social media to expand marketing reach.