https://jurnal.uimedan.ac.id/index.php/JITA <p style="text-align: justify;">Focus and Scope Specific areas of interest comprise, but are not restricted to, the following topics : Management Information System, Accounting Information System, Web Application and Development, E-commerce and E-business, Web Technologies, Human-Computer Interaction, Geographic Information System, Information Retrieval, Information System Development, Embedded System, Expert System, Fuzzy Logic, Artificial Intelligence,Data Mining, Database Management System, Knowledge Engineering, Soft Computing System and Network Security, Computational Linguistics, Machine Learning. Financial Accounting, Public Sector Accounting, Management Accounting, Corporate Finance, Taxation, Accounting Education, Sustainability Reporting.</p> Universitas Imelda Medan en-US JITA (Journal of Information Technology and Accounting) 2614-4484 https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1584 <p>Digitalization provides convenience and efficiency in human life. It cannot be separated from the fact that the business world is moving from conventional methods to digital. Businesses that have adopted digital in their marketing aspects have made their businesses experience changes or adaptations. The method in this article uses library research, namely a method of collecting data by understanding and studying theories from various literature related to marketing and implementing digital marketing strategies. Based on the description of marketing strategies in the digital era, it can be concluded that it is important for businesses to implement marketing digitalization in their business to increase profits and long-term business sustainability.</p> Muhammad Rizki Vip Paramarta Arsenius Antok Andriono Ongki Sanjaya Copyright (c) 2024 JITA (Journal of Information Technology and Accounting) 2024-01-16 2024-01-16 7 1 1 4 https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1601 <p>Hospital Management Information System (SIMRS) is a solution for hospitals for digital transformation. The general purpose of this study is to Review the Utilization of SIMRS Use in Salak District General Hospital, Pakpak Bharat District, which is still not optimally used. The type of research used is descriptive research with a qualitative approach. The instruments in the study are observation guidelines and interview guidelines. The time of implementation activities carried out by researchers in order to obtain clear and accurate data. The study runs from January to August 2023. This research was conducted at Salak Hospital, Pakpak Bharat District, Jl.Boangmanalu Salak, kec. Salak, Pakpak Bharat district The subject of this study is management in the use of Hospital Management Information System. In the research, the informant sample was all officers in the Hospital Management Information System unit. The utilization of the use of SIMRS is still quite low, due to Human factors who are still not too familiar with the use of SIMRS and often forget to enter patient data into SIMRS due to Network factors that often error, and are still connected to the district government. The SOP factor is also one of the impacts of not running The optimal use of SIMRS is because the SOP for SIMRS is still not available, so it is necessary to revise and socialize it to officers so that officers can understand the standards and flows in utilizing the use of SIMRS at Salak Hospital, Pakpak Bharat District.</p> Fajar Maulana Copyright (c) 2024 JITA (Journal of Information Technology and Accounting) 2024-01-27 2024-01-27 7 1 5 13