https://jurnal.uimedan.ac.id/index.php/JITA <p style="text-align: justify;">Focus and Scope Specific areas of interest comprise, but are not restricted to, the following topics : Management Information System, Accounting Information System, Web Application and Development, E-commerce and E-business, Web Technologies, Human-Computer Interaction, Geographic Information System, Information Retrieval, Information System Development, Embedded System, Expert System, Fuzzy Logic, Artificial Intelligence,Data Mining, Database Management System, Knowledge Engineering, Soft Computing System and Network Security, Computational Linguistics, Machine Learning. Financial Accounting, Public Sector Accounting, Management Accounting, Corporate Finance, Taxation, Accounting Education, Sustainability Reporting.</p> en-US nurbetisinulingga14@gmail.com (Nurbeti Sinulingga, S.Sos) rajdenni@yahoo.co.id (Denni M. Rajagukguk, M.Kom) Tue, 16 Jan 2024 00:00:00 +0000 OJS 3.1.2.3 http://blogs.law.harvard.edu/tech/rss 60 https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1584 <p>Digitalisasi memberikan kemudahan dan efisiensi dalam kehidupan manusia. Tak lepas dalam dunia bisnis pun beralih dari cara konvensional menuju digital. Bisnis yang telah mengadopsi digital dalam aspek pemasarannya membuat bisnis mengalami perubahan atau adaptasi. Metode pada artikel ini menggunakan studi pustaka (<em>library research</em>) yaitu metode dengan pengumpulan data dengan cara memahami dan mempelajari teori-teori dari berbagai literatur yang berhubungan dengan pemasaran dan penerapan strategi pemasaran digital. Berdasarkan uraian mengenai strategi pemasaran di era digital dapat disimpulkan bahwa pentingnya bisnis yang menerapkan digitalisasi pemasaran pada bisnisnya untuk meningkatkan keuntungan dan keberlangsungan bisnis jangka panjang.</p> Muhammad Rizki, Vip Paramarta, Arsenius, Antok Andriono , Ongki Sanjaya ##submission.copyrightStatement## https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1584 Tue, 16 Jan 2024 18:26:56 +0000 https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1601 <p>Hospital Management Information System (SIMRS) is a solution for hospitals for digital transformation. The general purpose of this study is to Review the Utilization of SIMRS Use in Salak District General Hospital, Pakpak Bharat District, which is still not optimally used. The type of research used is descriptive research with a qualitative approach. The instruments in the study are observation guidelines and interview guidelines. The time of implementation activities carried out by researchers in order to obtain clear and accurate data. The study runs from January to August 2023. This research was conducted at Salak Hospital, Pakpak Bharat District, Jl.Boangmanalu Salak, kec. Salak, Pakpak Bharat district The subject of this study is management in the use of Hospital Management Information System. In the research, the informant sample was all officers in the Hospital Management Information System unit. The utilization of the use of SIMRS is still quite low, due to Human factors who are still not too familiar with the use of SIMRS and often forget to enter patient data into SIMRS due to Network factors that often error, and are still connected to the district government. The SOP factor is also one of the impacts of not running The optimal use of SIMRS is because the SOP for SIMRS is still not available, so it is necessary to revise and socialize it to officers so that officers can understand the standards and flows in utilizing the use of SIMRS at Salak Hospital, Pakpak Bharat District.</p> Fajar Maulana ##submission.copyrightStatement## https://jurnal.uimedan.ac.id/index.php/JITA/article/view/1601 Sat, 27 Jan 2024 00:00:00 +0000