Prototipe e-Commerce berdasarkan analisa SWOT Studi Kasus Galeri Ulos Sianipar

  • Indra Kelana Jaya Fakultas Ilmu Komputer, Universitas Methodist Indonesia
  • Harlen Gilbert Simanullang Fakultas Ilmu Komputer, Universitas Methodist Indonesia
  • Asaziduhu Gea Fakultas Ilmu Komputer, Universitas Methodist Indonesia
Keywords: Ulos, Strength, Weakness, Opportunity, Threat

Abstract

Ulos is a traditional cloth of the Batak people, which used in many traditional Batakness (Toba, Simalungun, Karo, Mandailing, and Pakpak) ceremony such as birth, marriage, and death. Galeri Ulos Sianipar is one of the store that sells Ulos. Like many other stores, cosumers come to the Galeri Ulos Sianipar to buy their fovorite ulos. Sales and promotion are still done in tradionally ways. To elevate their bussiness Galeri Ulos Sianipar has to transformed their business process by using Information Technology (IT as enabler for business). Application Prototipyng based on web of Galeri Ulos Sianipar is named e-ulos Sianipar. The application is designed based on SWOT (Strength, Weakness, Opportunity and Threat) analyis. This analysis is used as a reference to create an aplication that suit Galeri Ulos Sianipar’s business needs. This application is expected to increase number of customers and profit for Galeri Ulos Sianipar.

Author Biography

Indra Kelana Jaya, Fakultas Ilmu Komputer, Universitas Methodist Indonesia

Ulos is a traditional cloth of the Batak people, which used in many traditional Batakness (Toba, Simalungun, Karo, Mandailing, and Pakpak) ceremony such as birth, marriage, and death. Galeri Ulos Sianipar is one of the store that sells Ulos. Like many other stores, cosumers come to the Galeri Ulos Sianipar to buy their fovorite ulos. Sales and promotion are still done in tradionally ways. To elevate their bussiness Galeri Ulos Sianipar has to transformed their business process by using Information Technology (IT as enabler for business). Application
Prototipyng based on web of Galeri Ulos Sianipar is named e-ulos Sianipar. The application is designed based on SWOT (Strength, Weakness, Opportunity and Threat) analyis. This analysis is used as a reference to create an aplication that suit Galeri Ulos Sianipar’s business needs. This application is expected to increase number of customers and profit for Galeri Ulos Sianipar.

References

Boone, Kurtz, L. E., & David, L. (2008). Pengantar Bisnis Kontemporer, Buku 1. Jakarta: Salemba Empat.

Bradford, R. W., Duncan, P., & Tarcy, B. (2007). Simplified Strategic Planing: A Nonsense Guide for Busy People Who Want Result Fast. New York: McGraw Hill.

Fred R. David (2011). Strategic Management, Concepts and Case Thirteen Edition. New Jersey: Prentice Hall. ISBN 13: 978-0-13-612098-8

Koontz, C., 2000, Develop a Solid E-Commerce Architecture. (Industry Trend or Event), e-Business Advisor, Jan 2000 v18 i1 p22

Laudon C. Kenneth & Traver G. Carol, 2017, E-Commerce business, technology, society, Thirteenth Edition, Pearson, Boston ISBN-13: 978-0-13-460156-4

Martin Fowler, 2003, UML Distilled Third Edition.

Sirait, D. & Hidayat, D., 2015. Pola Komunikasi pada Prosesi Mangulosi dalam Pernikahan Budaya Adat Batak Toba, Jurnal Ilmu Komunikasi (J-IKA), II (1), p.23.

Thompson (2008). Crafting & Executing Strategy; The Quest for Competitive Advantage, Sixteenth Edition. New York: Mc-Graw Hill International Edition.

Published
2019-12-30
Section
Articles